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Nesting Co. app icon

Nesting Co. Press Kit

The all-in-one pregnancy, fertility, and baby app — built for the entire reproductive journey.

Nesting Co. is the only iOS app built to support women through every stage of the reproductive journey — from trying to conceive through baby's first birthday — in a single calm, design-forward experience. Built by a small indie team in 2026, it pairs clinical-grade tracking (contractions, symptoms, kicks, vitals) with deep Apple Health and Oura Ring integration, week-by-week guidance, and a quiet, uncluttered interface that grows with the user.

Fast facts

Company
The Nesting Company, LLC
Founded
2026
Headquarters
United States
Platform
iOS (iPhone)
Category
Health & Fitness · Medical
Price
Free with optional subscription
Free trial
7 days on all premium features
Minimum iOS
iOS 15.1
Parent company
Now What Ventures, LLC

What makes Nesting Co. different

Most pregnancy apps treat trying to conceive, pregnancy, and postpartum as three separate businesses. Nesting Co. believes the journey is one continuous experience — so it was built as one beautifully integrated app that grows with the user, week by week, year after year.

The result is a small app doing the work usually spread across five: an ovulation tracker, a pregnancy tracker, a contraction timer, a baby tracker, and a community forum — all in one calm, design-forward home with HealthKit and Oura Ring at the center.

Core features

Three connected modes
TTC, pregnancy (40 weeks), and Mom & Baby — switchable in one tap, with content that adapts to each stage.
Apple Health + Oura Ring
Readiness scores, HRV, sleep, blood oxygen, steps, and weight — surfaced in the context of week-by-week tracking.
Contraction Timer
5-1-1 guidance with stage analysis (early, active, transition, hospital) and cited ACOG references.
Birth Plan Builder
12-section interactive plan that auto-saves to the user's account across devices.
Hospital Bag Checklist
Seven categories with progress tracking, custom items, and curated product recommendations.
Symptom & Wellness Tracker
Unified across all three modes with weekly trend reports and exportable summaries.
6,000+ Baby Names
With meanings, origins, and save lists for sharing with a partner.
Provider directories
NPI-verified fertility specialists, hospitals, doulas, midwives, and pregnancy resource centers.
Mode-specific community
Forums tailored to each life stage with moderated, supportive discussion.

The story

Nesting Co. was built by a small indie team in 2026 to fix what's broken about pregnancy apps: they're cluttered, they sell user data, and they treat each life stage as a separate product. Our founders set out to build the calmest, most carefully crafted home for the entire reproductive journey — one designer, one engineer, one mission.

Every screen is hand-tuned. Every medical claim is sourced from ACOG, Mayo Clinic, or the American Pregnancy Association. The same user can stay with us from a first positive pregnancy test through her baby's first birthday, with the app's content and tools adapting around her.

What users are saying

"Finally an app that doesn't feel like it was designed for an algorithm. Nesting Co. is quiet, beautiful, and actually useful — the kind of app I open every morning." — Early access user, first-time mom

Brand assets

App Icon
PNG · 1024×1024
Download
Wordmark
PNG · transparent
Download
Splash Screen
PNG · brand colors
Download
App Store Page
Live listing
View on App Store

Brand colors

Primary Pink: #E8A0BF
Primary Dark: #D4789E
Text: #2D2233
Background: #FFF9FB
Accent Blue: #7EB8DA

Press contact

For interviews, review copies, or asset requests:

We respond to media inquiries within 24 hours.

Boilerplate

Use the following short description in articles or roundups:

Nesting Co. is an iOS pregnancy, fertility, and baby tracker built for the entire reproductive journey — from trying to conceive through baby's first birthday. The app pairs clinical-grade tracking (contractions, symptoms, kicks, vitals) with deep Apple Health and Oura Ring integration in a single calm, design-forward home. Built by a small indie team in 2026. Available free with optional subscription on the App Store.